Audience Personas - Amelia Ericksen
My name is Amelia and I’m a Melbourne based Graphic Designer with a digital spin.
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Brand Development

Audience personas for Women’s Agenda. The brief was to show the 4 different types of readers from facts taken from a recent reader survey. My idea was that you can tell a lot from the items inside a woman’s handbag, especially a busy professional  Women’s Agenda reader juggling her hectic lifestyle. I did a photoshoot of 4 different types of women’s bags. Then I blended together handbag shots, key words, facts and some lifestyle images to create these persona fact cards.