Audience personas for Women’s Agenda. The brief was to show the 4 different types of readers from facts taken from a recent reader survey. My idea was that you can tell a lot from the items inside a woman’s handbag, especially a busy professional  Women’s Agenda reader juggling her hectic lifestyle. I did a photoshoot of 4 different types of women’s bags. Then I blended together handbag shots, key words, facts and some lifestyle images to create these persona fact cards.