BAMBRAW is a sub brand that I have created for the established Bambra Press printing company at university. They needed a new identity with the main focus on attracting students with their discount printing offers. These photographs show the promotion giveaway that I created.
The plan was to drop of slabs of free beer to targeted university classes. These beers would create a hype about the brand and target the students social party lifestyle.
To get into the beer you have to rip off the BAMBRAW business card and the company information is on the back. The simple designs gets straight to the point, as the student rips into the beer the BAMBRAW message is directly thrown into their beer thirsty brain.